I specialise in cloud transformation, SaaS platform modernisation, and scaling engineering organisations in growth-stage environments. As a hands-on solution architect, I've led and restructured distributed engineering teams of up to 50 across multiple territories — combining technical depth with pragmatic delivery and commercial focus.
My experience spans startups, scale-ups, media, and regulated enterprise environments. I'm particularly effective during acquisition, integration, and transformation scenarios — where businesses need experienced architectural leadership and practical delivery support, not unnecessary process or bureaucracy.
7PCH Consulting is my practice for fractional and project-based engagements with scale-ups, investors, and leadership teams. Through 7PCH Agency, the same engineering discipline applies to smaller web-based projects — bespoke applications, prototypes, and targeted digital delivery. The name reflects a philosophy: focus on the critical seven percent of decisions that determine ninety-three percent of outcomes.